BOSS BOTTLED unveils the next chapter of the Man of Today campaign with a new mission: to inspire men to show the world who they are through their actions, and the values by which they live their lives.

“The Man of Today campaign is all about representing the idea that actions speak louder than words – a principle I’ve always tried to embody and live my life by.” Chris Hemsworth – BOSS BOTTLED ambassador.

The elegant, woody accords of the classic fragrance reflect a complex structure that is as versatile and rich in contrasts as the man who wears it. Hour by hour, the scent unfolds and takes on a different quality that inspires and stays with the BOSS man throughout his day. The result is a fragrance which remains as contemporary and relevant today as it was at launch 20 years ago, a symbol of masculinity that has been effortlessly incorporated into the daily routines of men around the world.