Elizabeth Arden in February 2015 presented their new fragrance of subcollection ELIZABETH ARDEN 5TH AVENUE announced as a sensual edition with floral-oriental character. The fragrance arrives in a glass flacon taking the form of previous editions with a violet tag and outer carton. The name of the fragrance is Elizabeth Arden 5th Avenue NYC Premiere and the idea for the theme of the new edition follows the irresistible desire to be among the first to have or test something.

The seductive and very tempting composition opens with a blend of mandarin, pink pepper and lily of the valley. The heart incorporates night blossoming jasmine, hyacinth and wild orchid, while the finish of the composition is characterized by warm, resinous notes of tonka, amber and benzoin, blended with creamy musk and sandalwood, with deep shades of patchouli.