Azzaro fragrances were born through inspiration gained from the Mediterranean lifestyle and its authentic values – joie de vivre, hospitality, and conviviality.  Azzaro  is a brand born from the art of living, embodies a modern, luxury, sun-drenched lifestyle with flair and style. The men’s fragrances are imbued with assertiveness, the women’s with utter brilliance. For Azzaro perfume is an element of seduction. Every new fragrance is the result of a search for new emotions and their birth is accompanied by a passion for innovation, a direct obsession with quality, and a quest for the finest ingredients.