Discover a blast of ice cold freshness with HUGO ICED, a fragrance designed for the modern urban man, set to inspire him to embrace the fresh potential of every day. Comprising a unique blend of exhilarating ingredients that empower the wearer to take on the challenges of a daring and expansive world, creating unlimited opportunities for inspirational and life-changing experiences.

Revitalising iced mint leaves will awaken your senses, wild tea aromas energise your soul and vetiver empowers your spirit and masculinity. The fragrance comes in a unique sleek chrome bottle with its cap strapped on for the man on the move. A sensory explosion for the man looking for ultimate freshness, in the heat of the day or night. HUGO ICED is as fresh as ice, as strong as steel!

Ultimate freshness, empowering.